gloura.io
Retail buying platform

TrendCall: Buy Intelligence for ONE Clothing

A buy intelligence platform built for ONE Clothing: score a product photo against trend signals and sales history before a single unit is committed to the buy plan.

Client
ONE Clothing
Type
Buy intelligence platform
Sector
Apparel & retail
Core
Trend & photo scoring

The problem

ONE Clothing's buyers were making buy decisions on instinct and lagging trend reports, with no single view of which categories, colours or price points were actually moving before committing budget to a season's assortment.

There was no fast way to sanity-check a candidate product against real trend and sales signals before it went into the buy plan.

248 productsEvaluated so far this season
74% sell-throughPredicted, across approved buys
$14.2M committedTo approved buys, tracked live

How it works

Screens below are the live product, not mockups.

Step 01

Score a product before you buy it

Upload a product photo and TrendCall scores it against sales history and current trend signals before a single unit is committed.

TrendCall new evaluation photo upload
Step 02

Every decision, tracked

Every evaluation logged with its verdict, score, buyer and outcome, filterable by category, verdict or outcome across the season.

TrendCall evaluation history
Step 03

The whole season in one view

Products evaluated, approved and rejected buys, and predicted sell-through, tracked against the prior season in one dashboard.

TrendCall season overview dashboard

Result

ONE Clothing's buying team now scores a product against real trend and sales signals before it ever reaches the floor. This season alone, 248 products were evaluated, 96 approved buys were committed with $14.2M in spend, and 61 risky picks worth $8.6M were avoided, reflected in a predicted sell-through of 74% across approved buys.

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